Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 27

Specify one or more target markets on the form, not by what they consume but rather by who they are. “Everyone who eats dinner out” isn’t a submarket you can identify online. However, you can find “high-income couples within 20 miles of your destination who visit wine and classical music sites.”

You may want to reach more than one target market by way of social media or other methods. Specify each of them. Then, as you read about different methods in this book, write down next to each one which social media services or sites appear best suited to reach that market. Prioritize the order in which you plan to reach them.

Book 1, Chapter 3 suggests online market research techniques to help you define your markets, match them to social media services, and find them online.

Think niche! Carefully define your audiences for various forms of social media, and target your messages appropriately for each audience.