Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 28

Estimating costs from the bottom up is tricky, and this approach rarely includes a cap. Consequently, costs often wildly exceed your budget. Instead, establish first how much money you’re willing to invest in the overall effort, including in-house labor, outside contractors, and miscellaneous hard costs such as purchasing software or equipment. Enter those amounts in the Cost section.

Then prioritize your social-marketing efforts based on what you can afford, allocating or reallocating funds within your budget as needed. This approach not only keeps your total social-marketing costs under control, but also lets you assess the results against expenses.

To make cost-tracking easier, ask your bookkeeper or CPA to set up an activity or a job in your accounting system for social media marketing. Then you can easily track and report all related costs and labor.