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Mo Abraham joined the merchant navy in 1980 when he was 17, going on to study marine electronics, communication, and radars, eventually becoming a Radio Officer and earning quite well for a man of his age.

In 1987, he decided to quit the sea and work on ground. He joined a major telecom company at a good post. He wasn’t too satisfied, though, for his aim was to hold a more challenging position, but he didn’t feel he was qualified enough, so he joined a 3-year part time course in Business Management, which widened his horizon. Shortly after his graduation, he got promoted within the same company, but he knew he could do better elsewhere. He moved between four multinational, multi-billion dollar companies between 1994 and 2003, holding key managerial positions at each, and his pay check got bigger and bigger.

However, even then, he felt he still could do better. So in September 2003, he decided to quit his 9-5 job and utilize his knowledge and experience to set up his own business, which was his childhood dream!

His biggest issue then – from which he’s learned a big lesson – was that he just wanted to enjoy himself to the fullest – being young, free and single – and he never saved for the rainy day, as he always thought he could make money whenever he wanted!

It was only when he decided to start his own business that he realized how wrong he was! So he set up his business on a shoelace budget, so to speak, to the degree he couldn’t afford to hire anybody! So he was the owner, the manager, the salesman, you name it. That was a big costly lesson!

But he was so determined to follow through. He worked longer hours, no weekends, no holidays, no help from others, and no social life. That was a tough period for him. It was a big struggle until he won his very first bid for half a million dollar project, which wasn’t only outside the scope of his business, but he had no finances, resources, or experience to implement it. He ended up outsourcing it and managed to hire his first seven technicians to blend them with the outsourced team to learn from them. This project became his flagship and reference. He became known to suppliers, contractors, and potential clients and started to get more orders and gradually grew to over 120 staff in less than five years from the inception of the business.

But that wasn’t how he succeeded. His success goes back to 1990 when he became the regional director of a major U.S. telecom provider. He realized that in order to grow big in a competitive working environment, he ought to be well versed in his job. So he started buying every sales, marketing, management and motivational book he came across, and initiatively, spent years investing in and developing himself without relying on anyone for training or development.

He felt so good after reading each of these books, but knowing that if he didn’t apply what he read, it would most likely evaporate with time, and re-reading them would take a lot of his already limited time as, on average, each book contained around 400 pages!

Imagine the time it would take to read and re-read ten of these books! So he started summarizing the key points of each book and came up with a reference book, similar to this, where he can cover so many key points in the most effective and efficient manner. He felt he was getting better, more effective, more efficient, and more confident and gained more respect. He felt the difference after forming his reference book, and he still reads new books and keeps updating his book, and what he’s about to share with you is the latest update.

This book is the outcome of his experiences in life, which will definitely expand as he goes along and learns more in life. A progressive process in one’s lifetime is personal development, which should not stop as long as you have the need or desire for it and to keep pace with the ever-changing world. In fact, this process should only stop once you cease to exist.