Читать книгу Business Plans For Dummies - Paul Tiffany - Страница 24

The company overview provides a place to make general observations about the nature of your business. In the overview, you highlight the most important aspects of your industry, your customers, and the products and services you offer or plan to develop. Although you should touch on your company’s business history and major activities in the overview (if you’re an ongoing enterprise), you can leave many of the details for the later sections.

To put together a general company overview, you need to draw on several key planning documents, including the following:

 Values statement: The set of beliefs and principles that guide your company’s actions and activities

 Vision statement: A phrase that announces where your company wants to go or paints a broad picture of what you want your company to become

 Mission statement: A statement of your company’s purpose; establishes what it is and what it does as a business entity — and succinctly demonstrates its relationship to your vision

 Goals and objectives: A list of all the major goals that you set for your company, along with the objectives that you have to meet to achieve those goals

To begin constructing these statements, turn to Chapters 3 and 4.