Читать книгу Business Plans For Dummies - Paul Tiffany - Страница 37

Some companies think that planning is a total waste of time. They would never think of using the term in the context of their own organizations. These companies still move forward; they just don’t talk much about it ahead of time. So why does planning have such a bad reputation in certain quarters? One reason is that far too many organizations simply go through the motions rather than taking the exercise seriously: Someone high up read somewhere that having a plan looks good to an external audience, so the firm commissions one and then promptly forgets about it. More than likely, the companies that don’t plan don’t understand what it really means to plan. Planning has become such a buzzword in today’s business world that its real meaning has been lost.