Читать книгу Business Plans For Dummies - Paul Tiffany - Страница 36

With so many people to keep in mind and issues to think about, you may be feeling a little overwhelmed. Well, we’re not going to sugarcoat this: Business planning does take time and effort. But if you’re excited about the business you’re putting together, the process can be a lot of fun. In fact, maintaining your sense of excitement and enthusiasm and making sure you reflect it in your business plan is important.

Now’s the time for you to capture that can-do enthusiasm and take the first step: Get your big ideas captured either in a Word doc or on paper. Don’t worry about writing beautiful prose. Get right to the point. Devoting no more than a sentence to each of these items, explain

 What you want to do

 How you plan to do it

 Who your customers will be

 Why they should come to you and not the competition

 The number one reason you’re convinced that this business will succeed

After you finish, be sure to drop the doc into several different files so you don’t accidentally delete it. For more information on describing your business in 50 words or less, check out Chapter 4.