Читать книгу Business Plans For Dummies - Paul Tiffany - Страница 35

You can use your business plan to tell the world (or at least anyone out there who displays an interest) meaningful information about your company. No matter who you deal with or why, your plan has a ready-made description to back up the claims you make. Your plan comes in handy when you deal with the following constituencies:

 People you want to recruit to join your organization as staff associates

 Suppliers you want to work with on a regular basis

 Distributors interested in carrying your product or service

 Customers you want to establish long-term relationships with

 The board of directors or other advisers who want to offer their support

 Outside consultants you hire to help out with specific issues

 Bankers who decide to lend you money or shut you out

 Investors who show interest in taking a stake in your company

 The general public in your community who might have an interest in your activities

All these constituents have their own special reasons for wanting more information about you. Each group is probably interested in a different part of your plan. A well-written business plan satisfies all these groups and makes your company stronger in the process.