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We hope this helps you better understand the marketing hype surrounding shampoo names. We’re not saying that all shampoos are the same, or even that all shampoos in a given category type are the same. There are real performance differences so it’s important for you to shop around and find a product that performs the way you like at a price that you can afford. Just don’t get too hung up on the names the companies use to describe their products. That’s the marketing part of the industry, not the science part.