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INTRODUCTION

WHO ARE THE BEAUTY BRAINS?

The Beauty Brains are a group of cosmetic scientists who understand what the chemicals used in cosmetics really do, how products are tested, and what all the advertising means. They have no cosmetics to sell so you can be sure that the information provided is the most unbiased beauty advice available.

LEFT BRAIN

The most hard-core skeptical scientist of all the Beauty Brains, the Left Brain peruses the world of science to bring you the latest developments and explain how they might apply to the cosmetic world.

RIGHT BRAIN

Still scientific, but a bit less militant, the Right Brain has a good eye for the humorous—and human interest—side of science. The Right Brain is particularly skilled in interpreting advertising claims.

SARAH BELLUM

Sarah works behind the scenes researching questions, reviewing the latest beauty technology and acting as the Beauty Brains’ guinea pig.

WHAT’S THE PURPOSE OF THE BEAUTY BRAINS?

There are literally thousands of cosmetic products and companies constantly bombarding you with confusing, and sometimes false, claims. The Beauty Brains was started in 2006 to help women understand the real science behind the beauty products they use every day. We have taken questions from people around the world about all beauty topics, including hair care, skin care, makeup and even cosmetic surgery.

We’re here to help you cut through the confusing, misleading and sometimes false information with which the beauty companies bombard you. Our goal is to explain cosmetic science to you in a way that’s entertaining and easy to understand. We believe the more information you have, the better you’ll be able to find products that you like at a price you can afford. So you can listen to the advertising, or advice from a friend, or what your stylist tells you. But if you really want to understand cosmetic products in an unbiased, scientific way, you need the Beauty Brains.

In this book we’ve collected our best questions and answers to make learning about cosmetic science easy and entertaining. By giving you honest, unbiased information, the Beauty Brains can help you become a smarter shopper so you’ll be able to get the products you like at prices you can afford.