Читать книгу Can You Get Hooked On Lip Balm? - Perry Romanowski - Страница 11

Winnie wonders: Are the salon products that you buy at the local grocery store the same as the ones you can buy at a salon? I saw a news story that said products in stores are fakes.

Salon products are no different than those sold in stores. Selling salon brands in places that aren’t salons is called diversion. The truth is that these salon brands depend on “diverted” product to boost their sales. They want to have it both ways. They want to tell you that Paul Mitchell is a salon-only brand, which makes it seem more exclusive, but they also want the high-volume sales that they can get only through mass market outlets like your local Target or Walmart. Additionally, they don’t want to anger their salon distributors because people are able to get the same stuff—but cheaper—in nonsalon outlets.

They make up this story of products being inferior. In nearly all cases, they are not. Here’s how diversion works. Paul Mitchell hires a company to manufacture its products. Then Paul Mitchell salespeople get and fill orders from distributors. Distributors are legitimate businesses that sell directly to independent salons. The distributors can order as much as they want. They then sell it to the salons, which can then sell it to you.