Читать книгу Can You Get Hooked On Lip Balm? - Perry Romanowski - Страница 9

All shampoo can be categorized by their basic function. So why are there what seem like thousands of products on the market, you ask? Because companies that sell shampoo need new ways to talk about their products to keep them sounding new and exciting. There’s nothing wrong with companies being creative about their names and claims as long as they are honestly depicting what their products can do. But you can be a smarter consumer if you can see beyond the marketing hype and understand the functionality of these four basic shampoo types.

1 Deep cleansing shampoos (aka volumizing, clarifying, balancing, oil control and thickening). These shampoos are designed to get gunk off your hair and scalp. They typically contain slightly higher levels of detergents so they foam and clean better. They include the examples above as well as salon products like Paul Mitchell Shampoo and Frederic Fekkai’s Full Volume Shampoo.

2 Conditioning shampoos (aka moisturizing, 2-in-l, smoothing, antifrizz, strengthening, color care, straightening and hydrating). These kinds of formulas are all about leaving a moisturizing agent, like silicone or polyquaternium-10, on the hair to smooth it. They are very good for dry hair, especially if you color-treat or heat-style, but they can weigh down fine hair. Good examples of this type include most of the Pantene formulas and some products from the L’Oreal Vive collection and Dove Advanced Care.

3 Baby shampoos (aka kids shampoo and tear-free). These are milder, lower-foaming surfactant formulas that are designed not to sting or burn your eyes. They’re better for babies but they don’t clean hair as well. Johnson’s Baby Shampoo is the classic example, but this category also includes Touch of an Angel and The Little Bath.

4 Antidandruff shampoos (aka anti-itch, flake control and dry scalp). These are medicated shampoos that contain a drug ingredient that controls itching and flaking. In the United States these are considered to be over-the-counter (OTC) drugs. Head & Shoulders is the leading dandruff product; other examples include Nizoral Dandruff Shampoo and Redken Dandruff Control Shampoo.