Читать книгу The Power of Promotion! On-line Marketing For Toastmasters Club Growth - Rae Stonehouse - Страница 10

As Administrator it takes considerable amount of work to keep the momentum going.

Takes effort to build a following i.e. fans.

Requires some graphic artistry skills to add club branding to the Facebook Page.

Few Toastmasters clubs maximize their Facebook Page for effectiveness and search engine optimization.

Some clubs have created Facebook Groups, instead of Facebook Pages. (Groups are by invitation only and can be restrictive to growing your Toastmasters club).

Takes considerable effort to stand out from your competition.

If your content is not fresh & regular, you will lose visitors.

Likes don’t necessarily mean active followers. Active followers don’t necessarily mean potential new members.

Can be attractive to a troll a.k.a. cyberbully to hijack your Facebook Page and post inappropriate/damaging content.

Can be challenging to pass on the Administrator role to another member when the time comes. The learning curve can be quite steep for some members.