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Just like cool sheets on a summer evening, YouTube goes perfectly with social media when it comes to your business and marketing needs. Why not? You already know that your presence on Facebook, LinkedIn, or Twitter keeps you connected with all the right people. Guess what? YouTube can help raise your social media profile as well. (See Figure 1-1.)

FIGURE 1-1: Using social media can let people not on YouTube know there’s something for them to check out.

By integrating your video content with social media, you can drive interested parties to your channel; your channel, in turn, can point them back to your social media platforms and your contact information. This synergy helps build a strong following, because you can inform potential customers about your business via multiple avenues.

Video is the perfect partner when it comes to showing products, giving demonstrations, providing tutorials, or showcasing other features designed to increase awareness of your brand. And YouTube is the perfect partner to host your videos.

When coming up with a plan to incorporate your YouTube-based video content into your business and marketing plans, here are some areas to consider:

 Give your videos effective titles: Your video should have clear and succinct titles. The titles should get to the point about your product or service so that people can easily find your video.

 Create eye-catching thumbnails: Make your videos stand out from the crowd. Thumbnails are a great way to catch viewers’ attention and compel them to click through.

 Add more metadata: On YouTube, metadata is comprised of the title, video tags, and description of your videos. Coming up with a strong title is a good place to start, but it doesn’t end there. You should also add a detailed description of the video, as shown in Figure 1-2, and use as many keywords — specific words that are representative of your video’s subject matter — as are appropriate for the content. The more information that’s included with each video, the easier it is for viewers to find exactly what you have to offer in a Google search.

 Include your contact info on the video: Always add your business or personal information to the video and its description fields, such as email address and social media sites.

FIGURE 1-2: The strong metadata of these videos allow them to show up on the first page of the search results for this popular artist.