Читать книгу YouTube Channels For Dummies - Rob Ciampa - Страница 22

After you create great content, you have to find people to watch it. After all, isn’t that the entire purpose of sharing your video with the world? Whether it starts with the ten people who just happen to run across your student film or a million people viewing your talking puppy video, building your audience is essential.

YouTube is no different from other media when it comes to emphasizing the importance of building an audience. For example, you may have the catchiest song of all time, but if no one has ever heard it or even knows it exists, then that song cannot by any stretch of the imagination be called a success. The same is true for your videos — you need to work at getting as many people as possible to watch them.

Successfully building your audience depends on understanding their needs and making sure you can deliver on what your channel promises. Catering to your audience — whether it consists of one person or ten million — centers on understanding them and satisfying their appetite. (For more on building your audience, check out Chapter 10.)