Читать книгу YouTube Channels For Dummies - Rob Ciampa - Страница 24

You can earn money with your YouTube channel every time someone views a YouTube ad before watching one of your videos. The more people who view your content, the more money you can potentially make. The minimum eligibility requirements to turn on monetization features for your channel have dramatically changed over the past couple of years, primarily because of what are referred to as brand safety issues with advertisers.

So, what's all this about “brand safety”? Actually, it's not that complicated. An advertiser wants to place its ads on videos that are suitable for its brand image, culture, and vision. An advertiser doesn’t want its brands associated with bad press or negative content. What is suitable for one brand advertiser might not be suitable for another brand. For example, a video game manufacturer might be okay with advertising on first-person-shooter videos, but a beauty brand may find that kind of content inappropriate for its video’s ads or just not relevant for its target audience.

Your first hurdle for making money on YouTube is to get accepted into the YouTube Partner Program. To apply for the program, you need to have 1,000 subscribers and 4,000 public video watch-hours over the past year.

Now that users have found the potential to make money on YouTube, it’s become like the California gold rush of 1849. Motivated entrepreneurs are setting up shop in the hope of striking it big with their YouTube channels.

As you might expect, not everybody will strike it rich. In fact, very few will strike it rich. Nevertheless, it’s possible to earn a side hustle, especially if you take advantage of the multiple ways you can make money by way of your YouTube channel, including advertising revenue, channel membership, your merchandise shelf, Super Chat and Super Stickers, and YouTube Premium Revenue. Just keep in mind that slow-and-steady wins the race — making money takes time, or at least it will take time until you build a massive following. (For more on monetization, check out Chapter 14.)