Читать книгу YouTube Channels For Dummies - Rob Ciampa - Страница 3

1  Cover

2  Introduction About This Book Foolish Assumptions How This Book Is Organized Icons Used in This Book Beyond the Book Where to Go from Here

3  Part 1: Getting Started with YouTube Chapter 1: Making a Home on YouTube The YouTube Phenomenon: Why You Need to Be on YouTube Seeing What Makes a YouTube Channel Unique Managing Channels for Fun and/or Profit Chapter 2: The Basics of YouTube What You’ll Find on YouTube Working with a YouTube Account Logging On to Your YouTube Account Creating a YouTube Channel Verifying Your YouTube Channel Setting Up a Custom Channel URL Joining the YouTube Partner Program Chapter 3: Building Your Channel from the Ground Up Navigating Your Channel Customizing and Branding Your Channel Managing Uploads

4  Part 2: Making a Great YouTube Video Chapter 4: What Makes a Good Video a Good Video? Picking the Right Camera for Your Needs Knowing What Makes a Good Video Mastering the Genres in Your YouTube Videos Viral Videos versus Evergreen Content Chapter 5: Making Plans Both Large and Small Establishing Your Channel’s Mission Understanding Your Target Audience Defining Desired Actions Planning an Outstanding YouTube Channel Crafting a Content Strategy Programming for Success Planning Never Ends Chapter 6: Acquiring the Tools of the Trade Checking Out Your Camera Options Stabilizing the Shot Seeing Your Way with Light Capturing Sound Chapter 7: Putting It All Together to Capture Some Video Setting Up for a Shoot Shooting a Great-Looking Video Working with Voice Chapter 8: Fixing It in Post: The Edit Picking the Right Software Package Knowing Where to Get Started with Editing Editing Your Video Polishing Your Video Adding Music to Your Video Incorporating Voiceover and Sound Effects Exporting the Final Version Chapter 9: Preparing for Upload Day Preparing Your Channel for Uploads Tending to Video SEO Matters Uploading Your Video Publishing and Unpublishing Videos

5  Part 3: Growing and Knowing Your Audience Chapter 10: Building Your Audience Developing a Community Understanding Subscribers and Their Value Managing Comments Configuring Community Settings Getting Viewers to Engage Capturing the Captioning Opportunity Producing Live Events Chapter 11: Knowing Your Audience Getting Started with YouTube Analytics Learning about Video Views Understanding Your Audience Optimizing Discoverability Making Sure Your Audience Is Engaged Imagining the Future of YouTube Analytics

6  Part 4: YouTube Channels Are Serious Business Chapter 12: How and Why Businesses Use YouTube Understanding Video and Business Understanding Your YouTube Business Components Integrating YouTube with Other Campaigns Chapter 13: Expanding Your Audience with Google Ads Understanding YouTube Advertising Planning for Advertising Determining Your Ad Targets Navigating Google Ads Setting Up a YouTube Ad Campaign Creating a YouTube Ad Measuring Clicks and Results Optimizing Your Campaign Chapter 14: YouTube Monetization: How to Earn Money on YouTube Partnering with YouTube From Ads to AdSense Strikes

7  Part 5: The Part of Tens Chapter 15: Ten Key Steps to Improving YouTube Search Results Updating Video Metadata Managing Video Titles Understanding Working Titles Optimizing Thumbnails for Viewer Session Time Managing Video Descriptions Adding Closed Captioning Handling Tags Refreshing Metadata Understanding Channel SEO Avoiding Misleading Metadata Chapter 16: Ten Things to Know About Copyright Remember Who Owns the Copyright Attribution Does Not Absolve a Copyright Violation Know the Consequences The Profit Motive Is Irrelevant Get Permission for Using Copyrighted Material Fair Use Is Complicated Don’t Let Copyright Issues on YouTube Lead to a Strikeout Wipe the Slate Clean YouTube’s Algorithms Are Good at Finding Copyright Infringements Copyright Is (Almost) Forever

8  Index

9  About the Author

10  Advertisement Page

11  Connect with Dummies

12  End User License Agreement