Читать книгу YouTube Channels For Dummies - Rob Ciampa - Страница 20

Everybody has a reason for making a video, and YouTube doesn’t discriminate on why you do it. Whether you were influenced a little too much by the silly, everyday situations depicted on television a series like America’s Funniest Home Videos or you want to show off your post-film-school prowess or you’re looking to educate the masses with a series of how-to videos, there’s a place for you on YouTube — and (you hope!) an audience that’s willing to follow your exploits.

In addition to the pleasure that comes from a job well done, there’s (potentially) a business side to running a YouTube channel. If you post videos that draw a lot of views, it’s worth your time to monetize your channel — generate some income from ad revenue, in other words. But that’s not the only business purpose YouTube channels can help with: They can serve as a great showcase for your particular skills or services or act as a delivery system for product descriptions, tutorials, and testimonials associated with whatever your business is selling.