Читать книгу Non-Obvious 2018 Edition - Рохит Бхаргава - Страница 49

It’s tempting to describe the art of finding trends with the cliché of finding a “needle in a haystack.” This common visual reference brings to mind the myth of trend spotting that I discounted in Chapter 1. Uncovering trends hardly ever involves them sitting in plain sight waiting for us to spot them.

The Haystack Method describes a process where you first focus on gathering stories and ideas (the hay) and then use them to define a trend (the needle), which gives meaning to them all collectively.

In this method, the work comes from assembling the information and curating it into groupings that make sense. The needle is the insight you apply to this collection of information to describe what it means—and to curate information and stories into a definable trend.

While that describes the method with metaphors, to learn how to do it for yourself we need to go deeper. Starting with the story of why I created the Haystack Method in the first place.