Читать книгу Non-Obvious 2018 Edition - Рохит Бхаргава - Страница 56

Focus on Human Needs. Sometimes focusing on a bigger underlying human emotion can help you see the basis of the idea and why it matters. For example, the basic human need for belonging fuels many of the activities people engage in online, from posting social comments to joining online communities. The key is to connect the ideas you have gathered with the basic human needs behind them.

Recognize the Obvious. Along the path to uncovering “non-obvious” insights, there’s some value in recognizing and even embracing the obvious. In a grouping exercise, for example, you can often use the obvious ideas (like multiple stories about new wearable technology products) as a way of bringing things together and later you can work on discovering the non-obvious insights between them.

Follow Your Intuition. When you train yourself to be more observant, you might also find that you start to develop a feeling for stories that are interesting or somehow feel significant—even though you may not be able to describe why. Embrace that intuition and save the story. In later phases of the Haystack Method, you can try to connect this story to a broader idea.