Читать книгу Non-Obvious 2018 Edition - Рохит Бхаргава - Страница 64

1 Idea. Great trend ideas are unique descriptions of a shift in culture, business, or behavior in a concise enough way to be meaningful without being oversimplified.

2 Impact. Impact comes when people start changing behavior or companies start to adapt what they are selling or how they are selling it.

3 Acceleration. The last critical element is how quickly a trend is affecting business and consumer behavior and whether that’s likely to grow.

Since we started publishing our trend research, this is the central filter my team and I have used to measure trend concepts and whether they are provable. To do this, one technique we use is to consistently ask five questions as we finalize our trend list.