Читать книгу Non-Obvious 2018 Edition - Рохит Бхаргава - Страница 55

1 What broad group or demographic does this story describe?

2 What is the underlying human need or behavior?

3 What makes this story interesting as an example?

4 How is this same phenomenon affecting multiple industries?

5 What qualities or elements make me interested in this story?

At this stage a common trap is to start grouping all the stories from one industry together. Resist the temptation to do that and try aggregating based on insights and human motivations instead.

In this second step, it’s not important to come up with a fancy name for your ideas or even to do extensive research around any one them. Instead, the aim is to start building small clusters of ideas that bring together stories into meaningful clusters.