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The term branding refers to the way a SharePoint site looks and behaves to users. Branding includes things like the colors, fonts, images, logos, and layout of the various components on a site. Branding your SharePoint site is covered in Chapter 18.

The term branding is not specific to SharePoint; it is borrowed from the marketing industry in which an organization will brand its product. For example, Coca-Cola has a very strong brand. In the software world, branding refers to the look and feel of a piece of software or website.