Читать книгу Big Data - Seifedine Kadry - Страница 35

Businesses are recognizing the unrevealed potential value of this massive data and putting forward the tools and technologies to capitalize on the opportunity. The key to deriving business value from big data is the potential use of analytics. Collecting, storing, and preprocessing the data creates a little value. It has to be analyzed and the end users must make decisions out of the results to derive business value from the data. Big data analytics is a fusion of big data technologies and analytic tools.

Analytics is not a new concept: many analytic techniques, namely, regression analysis and machine learning, have existed for many years. Intertwining big data technologies with data from new sources and data analytic techniques is a newly evolved concept. The different types of analytics are descriptive analytics, predictive analytics, and prescriptive analytics.