Читать книгу Big Data - Seifedine Kadry - Страница 43
1.10 Big Data Applications
ОглавлениеBanking and Securities – Credit/debit card fraud detection, warning for securities fraud, credit risk reporting, customer data analytics.
Healthcare sector – Storing the patient data and analyzing the data to detect various medical ailments at an early stage.
Marketing – Analyzing customer purchase history to reach the right customers in order market their newly launched products.
Web analysis – Social media data, data from search engines, and so forth, are analyzed to broadcast advertisements based on their interests.
Call center analytics – Big data technology is used to identify the recurring problems and staff behavior patterns by capturing and processing the call content.
Agriculture–Sensors are used by biotechnology firms to optimize crop efficiency. Big data technology is used in analyzing the sensor data.
Smartphones—Facial recognition feature of smart phones is used to unlock their phones, retrieve information about a person with the information previously stored in their smartphones.