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CULTURE

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Culture is what happens when the CEO steps out of the room. In the beginning, most entrepreneurs don’t think about culture. They’re simply too busy doing what needs to be done. By the time they begin to recognize its importance it’s too late. Once you’ve defined your core values culture will automatically begin to form. Thinking about culture now gives you the opportunity to decide how those values to show up in your work environment.

Use the following space to document your desired culture.

SaaS Field Manual Framework

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