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As a Level 5 organization, you firmly believe that integration between sales and marketing is the future of commercial interactions with your buyer. Team Revenue is what we call the interlaced marketing and sales departments. Your commercial team recognizes emphatically that everyone in digital marketing and sales is accountable for helping buyers throughout their journey. All team members have completely bought into Aristotle's definition of synergy; they acknowledge that no role is more important than another; and understand that there are no shortcuts to becoming a successful digital-sales organization. We recognize that while the business cards and LinkedIn profiles of sales and marketers will always show the external world their traditional roles and titles, internally it is clear that they are all members of one unit – Team Revenue. They are accountable to only one number – sales bookings!

Throughout this book, we explore very tactical steps to help you reach beyond even Level 3 – Social Selling Mastery – so you can create greater collaboration between sales and marketing. I truly dream of a day when I see joint sales and marketing conferences, where both sales and marketing professionals are attending equally, collaborating and trading best practices as if they all share a common role. I also dream of the day when marketers have as much involvement in sales kick-off events (SKOs) by working hand in hand with sales to better address customer needs. Sales and marketing integration is coming, mark my words. Social Selling Mastery is going to be your company's biggest leap forward on the journey to integration.

We at Sales for Life have trained more than 250 companies, ranging in size from 5 sales and marketing professionals to 25,000 spread across the globe. Personally, I've been in more than 1,000 boardrooms (virtually or live) to assess companies' elementary starts to Social Selling at Levels 0, 1, and 2.

After reviewing the six stages to digital transformation, please don't get discouraged if your self-assessment places your organization far, far, far away from trying Level 3, Social Selling Mastery. This book is going to serve as your guide and road map.