Читать книгу Social Selling Mastery - Shanks Jamie - Страница 6

Your organization is complacent and will continue selling as it always has. You have not established with your sales team the mindset that social and digital communication will have a positive impact on the business. There is little to no buy-in from commercial leaders on the effectiveness of social media, no social governance, and no formal training on social selling. The adage “sales is from Mars; marketing is from Venus” couldn't be more true. These two departments couldn't be more disconnected. Is this your organization, one in which sales and marketing barely speak? Are they even located in the same building, city, or country?