Читать книгу Social Selling Mastery - Shanks Jamie - Страница 7

“Random acts of social” is a popularized term by PeopleLinx. The social seed has been planted somewhere in your organization, but it hasn't gone viral. Pockets of individuals, typically high-performing sales professionals, are attempting to create a groundswell of change. The problem with this is that there's little to no empirical evidence to support the effectiveness of social media in sales. While a few commercial leaders may believe in social strategies, your corporate sales approach is pretty much status quo. Social selling is a whisper throughout the halls of your sales and marketing departments.