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This book would not exist without my beautiful wife, Rebecca Shanks. Her contributions go well beyond this publication, as I wouldn't have a business without her. Rebecca ensured my survival as an entrepreneur as both the household matriarch and financial stabilizer.

We're blessed with two incredible children, Hunter and Henley Shanks. I can't fully articulate how much of what I do is to better serve them. I once read that a parent's job is to become a series of positive memories for his or her children. This is what excites me about this book. My children (ages four and two at the time of publication) will know the successes that entrepreneurship has brought our family, but this book serves as a memory of how hard Rebecca and I worked to achieve that success.

The foundation to my work ethic is from my parents. While they're not entrepreneurs themselves, they work harder than anyone I know. They also supported me in every hare-brained business idea I've ever had. The lesson I've learned is that you must allow your children to freely choose their own path, no matter how different from your own. My parents let me experiment, and they let me fall down. I believe entrepreneurs can be grown and cultivated from a very young age. I was one of those lucky people.

My closest friends, Mitch, Travis, and George, and my brother, Casey, and sister, Shannon, have been through the entrepreneurship battle with me for decades. They are incredible sounding boards, and I love them for it.

Finally, this book is fueled by Sales for Life and the amazing culture that George Albert and I have helped create. Our fast-growing team is committed to owning social and digital selling globally – and that all starts with fostering a culture that helps innovation thrive.