Читать книгу Social Selling Mastery - Shanks Jamie - Страница 8

At this stage, your organization has had enough internal demand for social best practices that someone is trying to formalize a game plan, and build a business case. In spite of this, it's likely that you or your teammates have confused LinkedIn and social selling as one and the same. As a result, you've probably made any of these investments:

● Multiple LinkedIn Sales Navigator licenses. Your department's sales tool stack needed to standardize a LinkedIn product.

● Training workshops. Someone at your company was chosen to facilitate training. (Cue the social media marketer or a digitally native sales professional who seems to get it.)

Your sales enablement team is trying to gather ideas for a “Social Selling 101” workshop filled with a basic assortment of tips, tricks, and tactics. You and your sales team will learn the basics of becoming social, starting with redesigning your social profiles. Unfortunately, these training workshops are usually two missing ingredients: first, a road map to global change beyond these initial workshops to enable you to measure success; second, the involvement of marketing in this social selling equation, as the sales team is not being fueled with new insights to share with your customers.