Читать книгу The Female Leader - Sonja Becker - Страница 32

„Roll out your guns, let’s pretend, it’s fun to lose.“

(Nirvana, „Smells like teen spirit“)

Ladies, if there is one thing that we can do it is talk. Whereas men waste about 2000 words every day and try to keep it short, we easily, fluently and chattily raise the number to roughly 9000. Further evolutionary and biological reasons can no doubt be found for the fact.

But we find that we should enjoy and capitalize on this ability and a few others as well. What was it that Lisa Stansfield sang so cutely? “I’m no classy lady, but I’m all woman.” In modern business you can be both lady and all woman. Why that is the case and how it functions emerges during this somewhat pragmatic phase when you find your mission.

What is a mission? The Englishwoman Anita Roddick also probably didn’t know exactly at the beginning of her career. But she had a sweet little idea that had amusing consequences at first: she had scarcely opened her first shop when she drew down on herself the energetic protests of the countless funeral homes on the same street.

Her shop had absolutely nothing to do with funeral homes. On the contrary, she had called it “The Body Shop” because of living bodies. But that alone would be nothing new. She brought two things together: her idea of the world harmonized completely with nature (which was very revolutionary and avant garde at that time) combined with products made from natural ingredients that enhance the lives of human beings, who are part of nature, after all.

That’s what we call a mission. And, as is well known, Ms. Roddick has not only achieved it: it has made her one of the richest women in Britain.

Why mission? No sooner have the values which are personally decisive been ascertained when you should accomplish a “mission”? And…isn’t that a little too much pathos? Ask someone who knows what he is talking about: the missionary Albert Schweitzer.

In his opinion you lead a happy life if you want to pursue a specific objective in your life. If you direct and concentrate your values towards a challenging objective, your mission will appear. And then you are happy while you are accomplishing it.