Читать книгу The Female Leader - Sonja Becker - Страница 41

“The North Sea will sooner look for water than a woman be lost for words.“

(Jutland saying)

Values give a vision a basis. And missions give values a system of coordinates. Goals are the definition of your intentions in concrete, measurable results. The verb “to define” comes from the Latin “finis” (“end” or “goal”). A de-finition is a predestination of an ultimate plan.

As your mission develops, your business game will become immensely exciting and attractive for others as well as for yourself. Your company is an exclusive party, and “parties are meant to last”, as Prince already pointed out in his song “1999”. Even this once utopian year is some time ago, and we must honestly and sincerely realize that there is nothing more dreadful than a never ending party. Not only because we are getting older, not on account of the effort connected with it, but because we get lost in it and don’t get any further. It has no prospect and “lasts” without changing itself or anything else. Fortunately every party eventually reaches a certain stage of exhaustion. The same goes for your business party, as it lacks something crucial: energy reserves.

If your mission progressively comes true your business game will take on bigger and bigger dimensions along with it. It depends above all on the zeal with which you pursue it. Your enthusiasm is the magnet of your business. Your new-found charisma and your interest will connect the interest of other people to your activities. If you stand behind what you do your efforts will automatically be linked to the right people.

You set goals as soon as you resolve to do your own thing. But sometimes you are not at all conscious of them. The problem is the party. It goes on, but it has no goal, no end, and no definition. If no idea dominates what should come of your intentions, there is gaping emptiness. Is your business also woven like that?