Читать книгу The Female Leader - Sonja Becker - Страница 38

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ou begin your business journey best by envisioning your own intentions or invoking the picture you have of yourself and which others should have of you. How should others see me and my business? What should someone else say about me? You have to answer these questions to give your business a structure. Try to put your mission into a couple of concise sentences such as a private business plan. Your mission, mind you, is not the artificial credo of collective companies. These sentences should arouse all your passion every time you read them. Just thinking about what you see before you makes your heart beat faster and turns your day into pure pleasure. If you formulate this mission it has nothing to do with your “funeral eulogy” any more, but with something that you can freely and frankly share with others. It is so to speak the “Holy Ghost” of your business religion: “Go and tell it on the mountains”. You should inspire others when you express what is important to you in your career. Write down your goal in a couple of short, clear, terse and purely positive sentences. What should your business project do for other people? How do you want to achieve your aim? Why should others be inspired to work with you?

Nevertheless it is advisable to involve only trustworthy people in your mission statement at first, people who also have your respect. These people are there for the test. If your mission has a meaning it will spark off others. This mission concerns what is most important to you, what you do, love and enjoy most in life. You can therefore grasp and feel it. The more defined your mission is, the happier your life will be.

A successful mission is based on ambition. It requires a strong ego. You want to be a business leader, and such people are driven by three factors: affluence, fame and profit. Imagine that you had not exhausted your life, that there is more – that is the profit, the surplus value that your life has through the fulfillment of a mission. Imagine that your values outlast your life - that is fame. Imagine being unconstrained and untroubled by money matters and therefore being free to deal with things beyond your business – that is affluence, and it doesn’t sound bad. Entrepreneurs are not better human beings because of it. But they go their own way, like happy children who demand a lot in their innocent way.

Which of these three factors fires you the most – affluence, fame or winning? Which thought drives you the most? Do you dream of fame? Does financial independence appear the most important to you? Do you simply want to emerge as a winner? It is generally considered taboo to answer these questions in the affirmative. Do it. Look yourself in the face to find your values. See yourself in your dreams to have a clear mission in front of your eyes. There are no taboos. Logic doesn’t come into it. Look for something that really turns you on. It will cause you a bit of fear, as it is so far from reality. Don’t be fooled. If you look these positive fears directly in the face, energy is the result. After that comes the work, ten per cent inspiration, ninety per cent perspiration. But you’re happy to sweat for the right goal.