Читать книгу Nonprofit Kit For Dummies - Stan Hutton, Beverly A. Browning - Страница 89

Here’s an example of a vague, unclear mission statement:

 The Good Food Society works to maximize impact of the utilization of nutritious food groups to beneficially help people in need by proclaiming the good benefits of balanced nutrition.

You probably get the idea that this organization wants people to have better eating habits so that they can enjoy better health. But can it realistically help all people everywhere? Also, try reciting this statement to someone you’re trying to convince to contribute to your organization. Can you say tongue-tied?

Long, multisyllabic words don’t make a mission or vision statement more impressive. If anything, they have the opposite effect. In place of the preceding statement, try this type of wording for your mission statement:

 Believing in the value of good nutrition, the Good Food Society aims to improve public health by providing information about the benefits of a balanced diet to parents of school-age children through public education programs.