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A group process is essential to identifying the core ideas that belong in the mission and vision statements, but when it comes to putting words on paper, we recommend that you choose two or three of your board members that are the best writers and turn them loose.

We aren’t fans of committee-written prose. We’ve sat in meetings where committees discussed word choices and the placement of commas without apparent end. The result of such efforts is usually murky writing that requires several readings to interpret the meaning. After a draft is on paper, feel free to bring it back to your group for their final thoughts and approval on content, grammar, and word choice.

When finalizing the wording of your statements, the best advice we can offer is to stay away from jargon and flowery rhetoric. Avoid the buzzwords that are popular in your field. In fact, this is good advice for any kind of writing — grant proposals, memos, letters, and other documents. You don’t want your audience scratching their heads and wondering, “What does that mean?”