Читать книгу Nonprofit Kit For Dummies - Stan Hutton, Beverly A. Browning - Страница 90

Simply put, a vision statement is your dream — your broadly described aspiration for what your organization can do. Vision statements can describe a future desired condition as a result of the organization’s activities, but they’re more typically applied to the organization itself. Usually, the statement includes phrases like “the best” or “recognized as a leader.”

Table 4-1 provides an example of this future-visioning process.