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A vision statement can be long or short. We recommend that you assemble a group of internal stakeholders (founder, board members, staff, and volunteers). Start by spelling out the basic components in a vision statement. Here are the most important aspects a vision statement should convey (or communicate) to the public at-large, including your stakeholders:

 Project what your nonprofit organization will do over the next five years.

 Write in future tense.

 Provide directional language.

 Be descriptive.

 Dare to be audacious or bold in your prediction!

TABLE 4-1 Visioning the future while looking at the present

Who we are now	Where we see ourselves in 5 years
New nonprofit	One of the best social enterprise nonprofits
Limited financial resources	Endowed
Small footprint in our neighborhood	Recognized statewide as a leader
Hoping to move chronically homeless single mothers with children into Alternative Dwelling Units (ADUs)	Pioneer in changing zoning policies to permit ADUs in multiple residential neighborhoods enabling single-parent homeless families to live in permanent safe housing

Here’s an example of a vision statement from a fictitious nonprofit organization serving a Tribal nation in the Pacific Northwest region of the United States:

By 2026, the Native Cultural Food Preservation Institute will encourage Native youth to adapt and embrace the food preservation techniques of their ancestors. Over time, fishing, hunting, and foraging for berries and herbs will result in the restoration of Tribal health-and-wellness practices to reduce obesity, hunger, and debilitating health. The Institute’s Native herbal research projects and position statements on American Indian Cultural Food Preservation will be widely circulated to our sister Tribes across the nation and Canada. We will be a conduit for improving Native health. The future of Native health and wellness will be managed via robust education programs, cultural food preservation reclamation initiatives, and an embrace of the ways of our ancestors.

Notice how this vision statement reflects the cultural essence of the organization’s purpose and direction.