Читать книгу Money People Deal - Stefan Aarnio - Страница 52
ОглавлениеMoney people deal
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to win. Rather, it’s a game played by insiders and institutional investors. For the average retail investor, there is very little control in stocks—unless you’re an insider.
I prefer to control my investments, control the management, and control the outcome of my returns. I also prefer to make purchases as an insider with access to the necessary information to make profitable decisions.
Information is king in the market, and those who control the information control the market.
In real estate you become an insider by
1) Belonging to a large network of other investors
2) Maintaining a large network of lawyers
3) Posting private advertisements for deals
4) Offering referral programs
5) Working with a large network of Realtors®
6) Speaking in front of groups of investors or the public
7) Creating content, blogs, and videos for consumption
8) Working with a network of property managers
9) Working with a network of private lenders
10) Becoming the biggest, most visible person in the market
The truth is that becoming an insider is quite simple in real estate. The best deals always come to those who are 1) most visible, 2) most connected, and, 3) most in control of the information in the market.
When a real estate deal hits the local market with a Realtor®, the deal has already been cherry-picked by at least eight sets of eyes. The fewer sets of eyeballs that see the deal before hitting the market, the higher the chances are to profit.
In high school it’s easier to date the bookworm girl who is cloistered in the library than it is to date the prom queen. The prom queen has so many more sets of eyeballs on her, so her value is pumped way up and overinflated. There is a lineup of guys dying to get a chance to talk to her because she is visible and well marketed. Avoid the prom queen at all costs and go for the bookworm. With some lipstick and high heels, she can easily be the prom queen, but with much less competition and at a
