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Make the Interview About the Interview

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Another transitional ritual is to make a small declaration to yourself and your fellow fieldworkers in the moments before you begin an interview. If you are outside someone’s apartment or entering their workspace, turn to each other and state what you are there to accomplish. If you were in a movie, you’d probably growl purposefully “Let’s do this thing.” Sadly, fieldwork is not quite that glamorous, so you might want to clarify what you mean by “this thing.” Remember, even if you consider the fieldwork part of a larger corporate initiative to “identify next-gen opportunities for Q3 roadmap,” that’s not where you should be focusing as you start your interview. Set aside the underlying goals for the duration of the session. “This thing” might instead be learning about Paul and how he uses his smartphone or GlobeCorp’s IT department and how they deploy new routers. It’s important to take that moment to tangibly confirm—and affirm—your immediate objective.

Interviewing Users

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