Читать книгу Interviewing Users - Steve Portigal - Страница 7
CONTENTS
ОглавлениеThe Importance of Interviewing in Design
User Insight in the Design Process
To Interview Well, One Must Study
A Framework for Interviewing
Check Your Worldview at the Door
Make the Interview About the Interview
Embrace How Other People See the World
Be Ready to Ask Questions for Which You Think You Know the Answer
Be Selective About Social Graces
Be Selective When Talking About Yourself
Acknowledge That the Interview Is...Something Unusual
Be Aware of Your Body Language
Getting Ready to Conduct Your Interviews
Finding Participants (aka Recruiting)
Introduction and Participant Background
Participant Releases and Non-Disclosure Agreements
More Than Just Asking Questions
Key Stages of the Interview
But Wait! Before You Head Out: Roles for the Field Team
A Guide to Participating in Fieldwork
How to Ask Questions
Getting to Even More of the Answer
Managing the Ebb and Flow of the Interview
Embracing Your Participant’s Worldview
Assume Your Participant Makes Sense
Don’t Make Your Questions Pass/Fail
Don’t Presume They Accept Your Worldview
If You Have to Fix Something, Wait Until the End
Documenting the Interview
Debriefing After the Interview
Optimizing the Interview
Troubleshooting Common Interview Problems
When the Participant Is Reticent
When the Participant Isn’t the Right Kind of User
When the Participant Won’t Stop Talking
When You Feel Uncomfortable or Unsafe
Interview Variations and Special Cases
When Your Interview Isn’t Face-to-Face
When Your Interview Is in a Market Research Facility
When Your Interview Is Very Short
The Differences in Interviewing Professionals vs. Consumers
Interviewing Multiple Participants
Using Different Interviewing Techniques at Different Points in the Development Process
Making an Impact with Your Research
Analyzing and Synthesizing Your Interview Data
Research as a Leadership Activity
