Читать книгу Interviewing Users - Steve Portigal - Страница 28

There’s often a visceral point in the interview where the exchange shifts from a back-and-forth of question-and-answer, question-and-answer to a questionstory setup. It’s such a tangible shift in the interview that I feel as if I can point to it when it happens. Stories are where the richest insights lie, and your objective is to get to this point in every interview.

The thing about this tipping point is that you don’t know when it’s coming. So you have to be patient in the question-and-answer part of the interview because you don’t necessarily know that what you’re doing to build rapport is getting you anywhere. You have to trust in the process, which is easier with experience.