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When you engage in conversation, you’re often thinking about what you want to say next and listening for the breathing cues that indicate it’s your turn to speak. As you jockey for your 51% of the conversation space, listening becomes a limited resource. Although we all like to consider ourselves “good listeners,” for interviewing you must rely on a very special form of listening that goes beyond the fundamentals, such as “don’t interrupt.”

Listening is the most effective way you can build rapport. It’s how you demonstrate tangibly to your participants that what they have to say is important to you.