Читать книгу Interviewing Users - Steve Portigal - Страница 29

Although your participants are using “social call” or “vendor meeting” as their initial framework for their experience with you, it’s not a perfect model. Strangers don’t typically visit us and take video of us grinding coffee beans. Falling back on naturalistic observation is disingenuous; it’s not easy for participants to pretend you aren’t there and just go on as they would normally. If we make the generous assumption that people on reality TV shows are in fact behaving naturally, that is typically due to an extensive amount of time surrounded by cameras, where what is natural shifts to something different. You won’t have enough time in your interview to accomplish that. Instead, leverage the constructed nature of your shared experience. You are empowered to ask silly-seeming detailed questions about the mundane because you are joined together in this uncommon interaction. Frame some of your questions with phrases such as “What I want to learn today is...” as an explicit reminder that you have different roles in this shared, unnatural experience.