Читать книгу Stand Tall Leadership - Steven A. Bollar - Страница 20

The focus of the principal's web page is to express your vision for the school and educational philosophy. Additionally, you want the school community to get to know you. Here are some suggestions:

 School mission statement: Hopefully, the mission is not a three-paragraph-long statement that nobody wants to read. As long as it is short and to the point, put it on the page. Also, a few sentences about how you believe in the mission would be beneficial.

 Test scores before you started and test scores now: Consider showcasing test scores that were not as good before you started as principal, and now how much better they are. You can add a few statements about how the staff works hard with the students to get great results. If the scores are not better or the same, I wouldn't suggest posting them.

 Basic demographics: Not the demographics of the school, demographics of you! If you are comfortable, share the town you are from, the number of kids you have, how long you have been married, years of experience. This information will allow the community to build a relationship with you. If they know you better, they will trust you more.

 Favorite quotes: People love positive quotes. Grab a few and post them on your principal's page. Consider a couple of powerful ones and toss in a funny one that everyone knows. Again, this will allow others to get to know you and will build trust.

 Favorite educational movies: I tried this one with my monthly newsletter, and I got a huge response from the parents. Some parents sent me emails and others shared how they rented the movies because of my suggestion. Try it and see what happens.

 Vision: Share where you see the school going within the next few years. Sharing the vision of the school pulls others into the vision and heart of the school. The more people connect to the vision, the more understanding they will be when decisions are made.

 Where is the principal? Have a section that is updated monthly that shares part of your schedule. Share that you will visit a community soccer game, PTA meeting, school board meeting, or go whitewater rafting on the weekend. It shows that you are a professional and normal person - another opportunity to build relationships and make connections.

 Photo: You need two photos: one serious and one having fun with kids. I strongly suggest you get them professionally done. Every school has a staff member who loves to take photos and has a great camera. Have that person take some good shots. Don't just have the typical school photo. You need to show some personality.

 Link to a great article: As you find great articles about education, post them to your website as a reference. Doing this shares your educational philosophy. Providing a writing of your thoughts on the article is icing on the cake. Not only are you well read, but well written.

Do not include on the website:

 The weather

 Why you made certain decisions

 Information about other schools

 Only data

 The same thing you had last year

 One looooooonnnnggg paragraph (nobody reads them)