Читать книгу Start & Run an ESL Teaching Business - T. Nicole Pankratz - Bodner - Страница 28

To market your services effectively, you need to be able to describe your business concept and the services you offer in a sentence or two. You should also be able to answer questions about details when necessary.

Clarifying your business concept and services requires the following:

• Creating a student profile (or profiles, if you are serving more than one type of client)

• Determining the purpose of your program through a mission statement

• Clarifying your delivery methods

• Defining your market niche

• Outlining your programs and services

• Creating a system of evaluation