Читать книгу Start & Run an ESL Teaching Business - T. Nicole Pankratz - Bodner - Страница 36

If your primary market is immigrant youth needing help with schoolwork, your programs might simply be assistance with homework assignments (student-led) and extra lessons in a student’s area of weakness (content-based). The program could be called Homework Help, and services could include transportation to and/or from the tutoring facility. You could also offer a home-tutoring option for parents who prefer to have their children close by.

If your facility is large enough, you may want to give students the choice of working one-on-one with a tutor or, for a lower rate, being part of a small group. In such a setup, language-related books and other useful learning materials (e.g., maps, globes, picture dictionaries, computers that are connected to the Internet) could be made available to tutors and students.

Catering to the school-age market means your tutors would work in the before-school and after-school periods, in the evenings, and on weekends. During seasonal breaks such as summer and winter holidays, your services could be available during the day. You could even develop special vacation programs, which would compete with other educational and adventure-related “camps” that children attend when they are not in school.