Читать книгу Start & Run an ESL Teaching Business - T. Nicole Pankratz - Bodner - Страница 30

The key to big picture planning is to clarify your school’s purpose. Consider the following questions:

• What do you aim to accomplish with your services?

• What do you strive to provide to your students?

• What do you hope your students will be able to do when they complete the training you offer?

• What makes your services different from those offered by other tutorial services?

In short, what is your mission statement?

For example, suppose you decide to target certain students. You know that these students are more interested in gaining confidence through the overseas experience than in working hard to improve their academic performance. You also know that your market does not fit into the regular school system and therefore prefers to have flexibility with regards to lesson content, delivery, and lesson times.