Читать книгу Start & Run an ESL Teaching Business - T. Nicole Pankratz - Bodner - Страница 32

In Chapter 3, you had an opportunity to think of things that make your services special or in some way different from those of your competitors. Articulating your uniqueness clearly and concisely will help you create marketing materials that grab the attention of your target market.

In the case of 123 Tutoring Services, for example, the most unique feature is the market itself. Few schools or tutoring companies focus on helping at-risk ESL learners, and even fewer are specifically designed for those with physical challenges. Students who fit these descriptions would want to know that they are not only welcome at 123 Tutoring Services, but that they are preferred clientele. Letting them know means creating marketing materials that highlight these points.