Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 110

Perception is the complex process we use to make experience our own. Thus, what actually occurs in the “real world” may be quite different from what we perceive. We define perception as the process of selecting, organizing, subjectively interpreting, retrieving, and responding to sensory data in a way that enables us to make sense or meaning of our world. Our physical location, interests, personal desires, attitudes, values, personal experiences, physical condition, and psychological states interact to influence our perceptions.