Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 123

How we think about ourselves, or our self-concept (the consistent and organized image you form of yourself) is composed of two parts—self-image and self-esteem.

Self-image is your mental picture of yourself. It is the kind of person you perceive yourself to be. Self-image includes the roles you see yourself performing, the categories you place yourself within, the words you use to describe or identify yourself, and your understanding of how others see you.

Self-esteem, on the other hand, is a self-assessment of yourself. It is your evaluation of your ability and worth and indicates how well you like and value yourself. Self-esteem usually derives from your successes and failures, coloring your self-image with a predominantly positive or negative hue. By age 5, many of us already have developed a sense of our self-worth.¹⁴

According to researcher Chris Mruk, self-esteem has five dimensions that affect your feelings about yourself and your communication with others:

 Competence (your beliefs about your ability to be effective)

 Worthiness (your beliefs about the degree to which others value you)

 Cognition (your beliefs about your character and personality)

 Affect (your evaluation of yourself and the feelings generated by your evaluation)

 Stability (your assessment of how much beliefs about yourself change)15

Self-concept significantly affects behavior, including what we think is possible, whom we choose to communicate with, and even whether we desire to communicate with anyone.